The pie charts describe the changes in favourite social media platforms of global Internet users. It consists of data in 2011, 2012 and 2013.
In general, over the period shown, whereas the popularity of Facebook declinded, the opposite was true of all other social media channels.
In 2011, 59% of social media users chose Facebook, followed by Twitter and LinkedIn with proportion of 21% and 10%, respectively. Only 5% of users saw Google+ and Pinterest as their favourite social media platforms.
One year later, Facebook was still the most popular channel as it was the favourite of half of users. However, it figure in 2012 had decreased by 10%, in comparison to 2011. Other platforms’ percentage recorded insignificant increases: Pininterest with 1%, Twitter and LinkedIn with 2% and Google+ with 5%.
The dominance of Facebook remained in 2013 when it accounted for 38% of the pie chart, leaving Twitter, LinkedIn, Google+ and Pinterest at 25%, 15%, 14% and 8%, respectively. Similarly to period 2011-2012, the jump of non-Facebook channels from 2012 to 2013 was not considerable.
In spite of various alterations, the ranks of popularity of the 5 platforms remained unchanged from 2011 to 2013: Facebook led the way, followed by Twitter, LinkedIn, Google+ and Pinterest, respectively.
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